Andy Lark on Social Media @ Dell

Social Media is Core to Dell's Marketing Strategy

The video is from an Uberpulse interview conducted at a Dell event in San Francisco. Another blog called Open (minds, finds, conversations) highlighted a quote from Andy underscoring the enormous opportunity social media represents for marketers:

The social media stuff is probably the most important thing we do today, from a marketing standpoint. A lot of the other elements of our marketing mix has sort of become more and more transactional and more and more tactical in nature. The social media stuff is much more strategic... It's about how to use social media to power the fundamentals of the business. That’s what we’re focused on.