Catching up on some reading tonight, I read this article from RainToday.com: LinkedIn, Twitter & YouTube: Stories of Social Media Success for Marketing & Sales. (Actually, I started reading it last week, got busy with everything else happening around the office, printed it out and stuffed it in my "Reading" folder - not very Green, I know. Sorry. :\ - where I found it this evening.)
Anyway, along with some fairly standard success stories from professionals using social media in a variety of ways, I found this little nugget at the end:
A couple of months ago (San Diego-based creative agency Bailey Gardiner) went through a brand redesign and web redo. (Chief Operating Officer Indra Gardiner) says, "Our Executive Creative Director sprang a doozy on us. 'I know this may sound a little weird,' he began, 'but I want to put a Love page on our site.' Huh? He explained that every agency on the planet lists past client experience. What about the clients we want to work with? The clients you would love to work with?
"With that, the Love List was born. We selected a few brands we love the most. The ones we would climb mountains for. He figured, maybe it won't work. But what if it did? And you know what? It did. A couple of weeks ago the agency got an email from the interim chief marketing officer at Aptera, a 100-mph, three-wheel new car concept being developed in San Diego. "Someone at Aptera found our Love List and decided we'd be worth considering. And they're coming to the agency for a meeting!"
Who's on your "love list"? Who should be on Telligent's?
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