"What you can find out now on the Internet - it's remarkable."
John McCain might be on to something. With the launch of Google Insights for Search on August 6, you can not not only find a running mate, you can see where he or she is a hot search term.
Despite some valid concerns with the data in the early going - some tests conducted on different days with the same criteria returned markedly different results - the potential for Insights to become a game-changing tool for for SEM/SEO strategists is clear.
But wait! There's more!